🎨 Total Rebranding

How We Rebranded Karma Primary Healthcare

Visual system that feels modern & trustworthy. Essential qualities for a healthcare brand

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Logo Variations

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Visual Mockups

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Usability Tests

Project Brief

Industry

Healthcare

Presence

About KPH

Impact-driven, award-winning healthcare start-up, working towards providing equitable access to quality primary healthcare. Over years, it has built a comprehensive primary healthcare delivery solution including a full spectrum technology suite to transform healthcare delivery

Why they approached us?

As Karma grew, the brand identity no longer reflected the quality, clarity, and trust their services delivered. The existing visual language lacked cohesion, modernity, and emotional resonance with patients. They approached us to redefine their brand identity from the ground up , including logo, color palette, typography, and overall design language

..And see how we help them

10
Logo Variations
20
Visual Mockups
5
Usability Tests

A Logo That Represents Credibility

We designed a fresh, meaningful logo that communicates clarity, care, and confidence. The new mark reflects Karma’s focus on health and upliftment, marrying professional aesthetics with human warmth to resonate with both existing patients and new audiences

Redefining Karma’s Visual Signature

Our team crafted a color palette and visual system that feels modern, trustworthy, and calming — essential qualities for a healthcare brand. Alongside updated typography and cohesive design elements, the new identity brings consistency and personality to every touchpoint

From Outdated to Distinctive

Post-rebrand, Karma’s brand perception improved significantly across digital and physical touchpoints. The cohesive identity helped strengthen patient trust, improve engagement across platforms, and align internal teams around a visual language that supports future growth

If growth is the plan, you know what to do

Whether you are launching a new brand, refreshing your identity, or growing your digital presence, our team is ready to help.

Fill out the form below and we will get back to you with ideas, insights, and a clear path forward